This year Markswebb is bringing its expertise to the Middle East and North Africa region, and especially to the United Arab Emirates, starting with the dynamic fintech market. Despite the UAE's relatively small population of about 10 million people, the majority of whom are expatriates, the country sees a substantial influx of investment funds leading to UAE fintech growth. This provides a unique landscape for financial companies, as the state-level goal is to create comfortable living conditions for expatriates, which cascades down to service sectors, including banking.
However, there appears to be a notable gap in comprehensive market research focused on the fintech sector within this region. While major consulting firms such as VISA Consulting and MC Advisory are present and operational, large-scale public research specifically tailored to fintech is lacking. This presents an untapped opportunity to deeply understand and innovate within this rich financial landscape.
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We showcased our newest research Mobile Banking Review UAE 2024,
latest ideas and developments in the Seamless Middle East Summit from May 14 to 16, 2024, at the Dubai World Trade Centre.
Our participation highlighted how Markswebb is driving digital transformation across the MENA region.
For those who missed our live presentations, you can watch a recording of the event or read through the presentation materials via the provided links:
Markswebb UX approach for Seamless presentation.
Markswebb at Seamless Summit - 2024 from Markswebb on Vimeo.
Markswebb, an international consulting agency, plans to bridge this gap by conducting extensive research "Mobile banking rank & review UAE 2024" aimed at enhancing digital banking services in the UAE.
This research will focus on three key areas:
The primary deliverable from this research will be a comprehensive report that provides detailed insights and recommendations. This initiative is not just about benchmarking current services but setting a strategic roadmap for excellence in digital banking across the MENA region. Markswebb aims to tailor its proven assessment tools to meet the specific needs and trends of the UAE market, thereby fostering a better understanding of digital experiences that cater both to expatriates and local residents.
The research seeks to transform the digital banking landscape by understanding and addressing the diverse needs of the region's mixed demographic, including linguistic and cultural nuances as well as sophisticated financial service expectations.
Markswebb's approach is to employ a global perspective, bringing to MENA region the best mobile banking practices from around the world, including CIS, Central Asia, and Europe, and adapting them to the local context of UAE banks. This comprehensive approach ensures that the UAE's financial services can attract more customers, increase banking revenues, and set new standards for customer satisfaction and digital innovation.
The research methodology for Markswebb’s fintech study in the UAE is designed to deliver a comprehensive understanding of digital banking services for expatriates through a multi-phase approach.
As the UAE fintech growth continues to advance its technological capabilities, driven by significant investments and a state-backed directive to accommodate expatriates, the need for targeted fintech research becomes ever more critical. Markswebb’s research initiative is poised to provide the data-driven insights needed to propel the UAE to the forefront of global fintech innovation.
Among the extensive results of our research, stakeholders will find answers to the following questions that are crucial for the development of banking in the region:
Our forthcoming research "Mobile banking rank & review UAE 2024" will demonstrate the business impact of our work and position UAE banks as leaders in innovation and customer satisfaction on a global stage. This research is set to evaluate the UX and functionality of UAE mobile banking applications with over 1,000 tailored criteria and provide an objective assessment of effectiveness, user-friendliness, and innovation within the sector. The results will offer a clear snapshot of the current landscape and establish a benchmark for excellence, guiding future enhancements in mobile banking.
Scheduled for release later this year, this study promises to deliver invaluable insights. We invite you to stay updated on the release and follow our ongoing research by visiting our website and following us on LinkedIn.
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