Conducting competitor analysis is essential to understand which segment of the audience to target and how to position a digital service compared to competitors in terms of price or feature set.
Performing competitive analysis is important not only at the start of developing a new service but also for the effective growth of an existing one. It helps in creating a superior product and, within the constraints of limited resources, prioritizing the implementation of only the most crucial features.
We identify local and global market trends and explain how the service currently appears among competitors.
Let’s plan benchmarking for you! Contact us, and we will answer all your questions.
How the product or service is structured, who uses it, how, and when. Data sources include interviews with users and experts as well as our personal experience.
We either gain personal access to the products and services or seek users who could provide us with it or record videos of performing the necessary operations.
We use all relevant methodologies: desktop research, usability testing, mystery shopping, experiments, customer interviews, and surveys.
A PDF with insights, conclusions, and visualizations. We also share raw data, such as respondent answers, test recordings, and survey results.
A two-hour event for 10-15 people. We quickly and effectively present the obtained results and address any questions that arise.
We’ve evolved dozens of successful financial services and are eager to prove that our expertise can be implemented in other industries and around the world. Have a look at our success stories!
