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What is UX audit?
A UX audit identifies problems in the user experience that hurt business metrics — declining conversion rates, poor retention, or overloaded support. In a competitive market, bad usability leads to lost revenue and negative reviews.
We analyze the entire user journey, from first interaction to key actions, uncovering critical usability issues and their impact on business goals.
- Pinpoint pain points with proven methods like heuristic evaluation and user research.
- Explain issues and their consequences in clear terms.
- Deliver prioritized solutions based on well-tested interface design standards.
Why turn to a UX audit company?
A UX audit company helps you achieve measurable results by optimizing your user experience. Here’s how it makes an impact:
- Reduce churn and boost conversions: Improve the user journey to increase engagement and ensure smoother completion of key actions.
- Lower support costs: Streamline workflows so users can solve problems independently and faster.
- Cut development expenses: Address usability issues early to avoid costly rework later.
- Test before launch: Evaluate specific sections or services to ensure alignment with audience expectations and business goals.
UX audit services
Our UX audit services cover all aspects of digital experiences:Industry-specific audits
Fintech UX audit
We specialize in usability and user flow optimization for digital banking services, payment platforms, and lending solutions, delivering intuitive and secure user experiences.
Telecom UX audit
We improve usability and streamline customer journeys across telecom applications, including self-service portals, billing interfaces, and account management tools.
Insurtech UX audit
We analyze usability and UI design for insurance platforms, identifying ways to simplify policy management, claims processing, and customer support interactions.
Digital investments UX audit
We evaluate usability and user satisfaction in digital investment platforms, focusing on account opening, portfolio management, and seamless transaction flows
E-commerce UX audit
We optimize conversion rates, usability, and accessibility in fintech e-commerce platforms, ensuring a seamless shopping experience.
Chatbot UX audit
We evaluate conversational flows and usability for chatbots in industries like banking, retail services, marketplaces, and telecom
Platform-specific audits
Mobile app UX/UI audit
We examine navigation, design consistency, and error handling for mobile apps, delivering intuitive and secure user experiences.
Web app UX/UI audit
We ensure web applications meet usability standards, load quickly, and support user tasks like onboarding and account management.
Desktop UX/UI audit
We review desktop platforms to ensure intuitive workflows, smooth functionality, and alignment with usability best practices.
Digital service enhancements
User experience audit
A holistic review of the user journey and user flow, identifying pain points and aligning designs with best practices.
UI audit
A thorough analysis of visual design and design elements to ensure a cohesive, responsive, and user-friendly interface.
Usability testing
Hands-on user testing to reveal real-world friction points and guide product improvements.
Expert review
Tailored recommendations from our seasoned UX experts to address your specific needs and align with your business goals.
What’s stopping your users from loving your product?
Every frustration costs you conversions, loyalty, and growth. Let us uncover hidden barriers and deliver clear, actionable solutions with a UX audit!
UX audit process
Every step delivers sharp, actionable insights that elevate your product's user experience and set it apart with best-in-class practices.1
Concept and goals
We begin by defining the business goals of the audit and identifying key pain points such as low conversion rates, user churn, or support overload. Using a client brief, initial product review, and user research, we outline the audit's objectives, metrics, and timeline.
2
Scenario creation
Based on user flows and specific needs, we develop detailed scenarios to model how users interact with the service. These are informed by in-depth interviews, data analysis, and expert insights. We also define evaluation criteria for each scenario to assess the quality of the user experience.
3
Problem identification
Through a heuristic evaluation and scenario testing, we uncover usability issues and roadblocks in the user journey. Problems are documented, prioritized, and clearly described with their causes and impact on both users and business goals.
4
Recommendations and roadmap
We provide actionable solutions to improve usability, user satisfaction, and conversion rates. Recommendations include adding new features, optimizing user interfaces, or refining user flows. A prioritized roadmap helps your team implement changes efficiently while focusing on business impact.
5
Reporting and support
The final UX audit report includes audit findings, user journey maps, and a comprehensive improvement plan. If needed, we provide ongoing consultancy to ensure recommendations are implemented effectively, reducing time-to-market and enhancing the product’s competitive position.
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Who gains from our UX audits
Our audits uncover pain points, fix critical issues, and create digital products users love in industries like fintech, telecom, e-commerce, finance, and more.
Why choose Markswebb
Proven expertise
With 14 years of experience, we’ve mastered the art of identifying pain points and delivering solutions that drive results. Our methods are built on hundreds of successful projects, continuously refined to meet evolving challenges.
Specialized focus
Optimizing digital customer experiences is our core expertise. Unlike broad-spectrum agencies, we bring deep industry knowledge and unmatched expertise in digital services, especially in fintech and e-commerce.
Quality guaranteed
Our team knows how to ask the right questions, uncover areas for improvement, and craft solutions that deliver measurable growth. We combine research, proven methodologies, and a results-driven approach to ensure every project achieves its full potential.
How much will a UX audit cost?
What exactly will you get in a UX audit?
Our UX audit report is a highly visual, actionable document designed for clarity and impact. Spanning 30–50 pages, it includes:
- Comprehensive insights into usability, user flows, and visual design.
- Diagnostics of key usability issues with clear descriptions and business impact.
- Tailored recommendations to enhance user experience and align with business goals.
- Comparative analysis (optional) to benchmark against competitors.
The report is supplemented with user journey maps, detailed audit findings, and a prioritized roadmap for improvements.
FAQ
Can you provide examples of successful industry-specific UX audit projects?
Yes, we provide post-audit consultancy to ensure our recommendations are effectively implemented. Our *team of UX experts* works closely with your team to guide *UX improvements*, validate changes, and optimize the *overall user experience* further.
Do you offer ongoing support after a user experience audit is complete?
Yes, we provide post-audit consultancy to ensure our recommendations are effectively implemented. Our *team of UX experts* works closely with your team to guide *UX improvements*, validate changes, and optimize the *overall user experience* further.
How do I know if my organisation needs a UX audit?
Yes, we provide post-audit consultancy to ensure our recommendations are effectively implemented. Our *team of UX experts* works closely with your team to guide *UX improvements*, validate changes, and optimize the *overall user experience* further.
How do I prepare for a UX audit?
Yes, we provide post-audit consultancy to ensure our recommendations are effectively implemented. Our *team of UX experts* works closely with your team to guide *UX improvements*, validate changes, and optimize the *overall user experience* further.
How much time does a UX audit take?
Yes, we provide post-audit consultancy to ensure our recommendations are effectively implemented. Our *team of UX experts* works closely with your team to guide *UX improvements*, validate changes, and optimize the *overall user experience* further.