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Team Markswebb

Meet our team

Our team at Markswebb comprises over 50 dedicated professionals positioned across the globe.

With a decade of continuous research in digital product innovation, we have developed a proprietary assessment methodology unmatched in the industry, evolving alongside market advancements.

We assist companies in creating and enhancing digital products that fulfill business objectives and provide value to clients.

Our universal experience has aided dozens of financial firms in Eastern Europe and CIS to craft market-leading digital solutions, and our expertise is now expanding to other industries and countries.

We work with organizations that create effective digital products and have a diverse client base of over 50 esteemed companies.

Markswebb’s commitment to fostering human-centered digital products stands as the core of our practice, ensuring that every solution is crafted with precision, insight, and a focus on user experience.

 

CEO, founder

Alexey Skobelev

In 2010, we realized that the future lay in digital services, and we began actively studying the practices of the world’s largest companies, trends, and users. Today, we do the same but on a different scale: Markswebb’s research now spans 30+ markets, with clients including financial and technology companies from 9 countries. Every employee of the agency and I personally do everything possible to make digital services more convenient for millions of users and to change people’s lives for the better.

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Director of research and consulting

Timofey Barsov

Currently, the Markswebb team consists of 55 people living in various countries around the world. We aim to assemble a team of specialists from different fields: user research, marketing research, quantitative studies, UX, interface design. Teams are tailored individually for each project to solve the client’s task efficiently, quickly, and professionally. Each team member has a powerful research and analytical background, formed in practice through the study of various digital services and markets.

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Director of communications

Julia Morozova

We are proud that Markswebb’s research knows no geographical boundaries. It benefits banks worldwide, and we receive daily feedback on how our work has impacted a specific digital service or product team’s operation. We are open to the media, professional associations, and public experts and systematically collaborate with them to ensure as many people as possible gain valuable insights for developing their digital services.

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Commercial director

Ivan Varnakov

We work with large businesses interested in interacting with customers through digital services, almost always Enterprise-segment companies. The trust of such high-level clients is very valuable to us: we nearly always work closely with product teams, see the entire process from the inside, gain access to metrics, strategy, and have the opportunity to influence the backlog, keeping in mind the specifics and constraints of the business.

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Head of scout direction

Mikhail Kozis

In 2023, we explored digital services across 23 countries around the globe, including a broad geographical spread to encompass the CIS, Asia, and Europe. We recognize no geographical limits: our researchers have the skills to access digital services in any country and uncover solutions that can elevate a company to leadership in its local market. Whether it’s a comprehensive knowledge base with hundreds of practices or a targeted compilation for a specific feature, we’re equipped to provide valuable insights.

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Executive director

Georgiy Pavlov

At Markswebb, the foremost priority for every manager is to build trustworthy and effective relationships with the client’s team—this is the only way to achieve a synergistic effect and attain the best results. We are always connected during working hours through convenient communication channels to identify the optimal solution for any issue, prevent potential risks, and optimize resources for task resolution.

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